n the late 1970s, the NBA was struggling to capture America’s attention. The league was failing to make money, the talent wasn’t great, and storylines were hard to come by. Then two young superstars from remarkably different worlds entered the league and transformed professional basketball forever.
Larry Bird grew up in the tiny town of French Lick, Indiana. Magic Johnson came from Lansing, Michigan. Their fierce rivalry fueled one of the greatest eras in sports history before giving way to an unlikely friendship that changed both men forever. Our own Greg Hengler shares the story.
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