Green Bay, Wisconsin, has a population of just over 100,000 people. It is smaller than many cities with minor-league baseball teams, yet somehow it is home to one of the most famous and valuable franchises in professional sports. Almost every other small industrial town that helped build the early NFL eventually lost its team. So how did the Green Bay Packers survive and turn the city into “Titletown, USA”?
This is the remarkable story of how community ownership, championship football, a new stadium, the rise of Vince Lombardi, and a strategic battle over nearby Milwaukee helped keep the Packers in the NFL’s smallest market. We’d like to thank Maapify for helping us share this story.
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