Ruth Handler: The Woman Who Created Barbie and Launched a Marketing Revolution

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Her parents were poor Jewish immigrants and she was raised by her sister—spending her most developmental years behind the counter of a deli. Eventually, she'd marry a toy designer, change his name, and bet all of her company's value on an idea: that little girls just wanted to play with big girls. Robin Gerber, author of Barbie and Ruth tells the story of Ruth Handler—the creator of the Barbie Doll.