Even though there was plenty of sweets to choose from in an American candy story in 1900, Milton Hershey knew the one thing that was missing: chocolate. Chocolate was sold in Europe and only a very few affluent Americans had ever tried it. Here to tell the story is Don Papson, President and Executive Director at The M.S. Hershey Foundation and Amy Zeigler, Sr. Director of The Hershey Story Museum.